AIGC对跨境电商的影响、存在的问题及对策

Abstract:The report analyzes the current status of AIGC technology，and believes that the iterative update of artificial intelligence algorithm will upgrade AIGC technology to the interactive and cooperative stage. Fully autonomous learning and scene deepening applications will become the future development trend of AIGC. The architectural potential of the AIGC model is highlighted. The language model enhances the understanding ability of AIGC technology for abstract content，the visual model improves the perception ability of AIGC technology，and the multi-modal large model becomes the “kaleidoscope” of AIGC technology. The application scenarios of AIGC are continuously enriched. The combination of AIGC with media，e-commerce，movies，entertainment is promoting the integration and upgrading of these industries，bringing users a more immersive experience. AIGC has a positive impact on cross-border e-commerce，speeding up intelligent product selection，improving decision-making efficiency，optimizing advertising，increasing marketing efficiency，improving goods and services，enhancing shopping experience，upgrading support services，and improving operational efficiency. However，there are also some problems with AIGC in the field of cross-border e-commerce such as the incomplete regulations and guidelines of AIGC，the increased risk of data leakage and misdirection of AIGC，the new international intellectual property disputes caused by AIGC，and the formation of new technical barriers to trade. Therefore，it is necessary to improve AIGC related regulations and guidelines，ensuring the data security and user rights，balancing the technological innovation and intellectual property protection，promoting the global cooperation in technology and trade liberalization，so as to make AIGC better applied in the field of cross-border e-commerce.

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