跨境电商行业绿色供应链建设及实施策略

Abstract:With the continuous development of the economy and the society，the attention to low-carbon economy and sustainable development is increasing constantly which has promoted the change of global trade and also had a significant impact on the cross-border e-commerce industry. The report briefly introduces the connotation，implementation background and construction status of green supply chain in cross-border e-commerce industry. It suggests that the main problems of green supply chain construction in cross-border e-commerce industry are the complexity green trade barriers，poor green and low-carbon awareness and incomplete core elements of the green supply chain. Then，it puts forward targeted strategic suggestions from the five aspects of cross-border e-commerce industry green procurement，green manufacturing，green cross-border marketing，green cross-border logistics and green recycling，as well as improving the green low-carbon awareness and the construction of green supply chain infrastructure.

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