2023年中国动漫产业对外贸易发展报告

Abstract:In 2022，the development of foreign trade of China’s animation industry presents the characteristics of “all-age” market development trend gradually appearing，national comics still being the main body of domestic market，all parties helping to meet the burst of going overseas，digital empowerment of animation development，etc.In 2022，the flourishing development of digital new industries such as meta-universe has given new opportunities to China’s foreign trade in animation industry.However，at the same time，the foreign trade development of China’s animation industry also faces challenges such as age barriers in audience groups，insufficient supply of high-quality original IP，international marketing and operation system to be improved，and the immaturity of meta-universe industry.Based on this，this paper finally puts forward relevant countermeasures to the above challenges.Such as establish and improve the animation grading system，improve the animation talent training system，strengthen international cooperation，market supervision and gradual opening up at the same time，etc.

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