宠物行业跨境电商发展现状及未来发展趋势

Abstract:With the growth of pet owners，“pet economy” has become one of the hotspots of global economic and trade。Meanwhile，cross-border e-commerce and digital economy have become the new engines for global economic that has brought more opportunities. The report reviews the current status of the pet industry in the world and China，summarizes the development experience of the pet industry in the United States，Europe，Japan and other developed countries，and points out that China’s cross-border e-commerce pet industry faces challenges such as the serious economic situations，the critical industry chaos，the lack of international leading enterprises，and the lagging development of medical care and life services. The author also thought that the standardization and compliance of the pet industry need to be further strengthened in current status. Pet product sellers should choose multi-channel going overseas and improve the innovative design capabilities. At the same time，there are great potential in the intelligent pet products，the pet health and life services that will be favored by more and more consumers.

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