国货出海群像：进击的跨境电商品牌

Abstract:After the outbreak of the COVID-19 pandemic in 2020，the global e-commerce has accelerated comprehensively，completing the path of the next few years in advance，and gradually returning to the original growth curve with the end of the epidemic. In the constantly updated foreign trade data，cross-border e-commerce has made a significant contribution to the new industry，and also brings more dividend policies. Driven by more and more enterprises focusing on the independent brand development and the flow of platforms，the trend of China’s cross-border e-commerce branded has become increasingly prominent. However，the brand influence between different enterprises is wide. It has formed a development situation of famous national brand，cross-border e-commerce native brand，manufacturer transformation brand and “trademark” brand to explore the international market. How to do well in brand marketing and attract customers overseas has become the compulsory course for all cross-border e-commerce enterprises. The sellers can make efforts in terms of products，dissemination，channel layout and other aspects to continuously improve the brand influence in combination with the experience of the leading brand in the industry.

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