乐歌股份：从外贸转型发展的探索者，到赋能跨境电商行业生态服务的领军者

Abstract:After years of development，LOCTEK has formed two mature industries which are the home automation and the public overseas warehouse. It is the innovative and platform-based well-known bench-marking enterprise in the domestic cross-border e-commerce industry. After going through OEM，integration of industry and trade，shipbuilding and warehouse building，and brand shipping，LOCTEK’s identity began to diversify. From a seller to a service provider，LOCTEK is unlocking more roles. Its globalization gene is becoming increasingly strong，and has found a high-quality development path for foreign trade which is the full value chain model of “cross-border e-commerce+cross-border shipping+overseas warehouse”. The report takes LOCTEK as a case to discuss its transformation path of establishing its own brand and creating private domain data which provide some reference and thinking for the sustainable development of cross-border e-commerce industry and high-quality growth of cross-border e-commerce enterprises.

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