义乌综试区：构筑跨境电商强大“引力场”

Abstract:As the world’s largest small commodity wholesale market and the pilot cities for comprehensive reform of international trade，Yiwu has seriously implement the decision and deployment of “vigorously developing cross-border e-commerce” by the Provincial Party Committee and Provincial Government since it was approved as across-border e-commerce comprehensive test area. Focusing on the goal of “national e-commerce gathering center，global e-commerce marketing center，and cross-border e-commerce highland”，and making effort on the main body education，advantages superposition，channel expansion，and innovation drive，it has formed a favorable environment for the agglomeration and development of micro，small and medium size cross-border e-commerce enterprises. According to the current situation of Yiwu cross-border e-commerce，the report summarizes the highlights of work，the innovative measures and the existing problems of Yiwu cross-border e-commerce. And based on the objectives of the development of cross-border e-commerce in Yiwu 14th Five-Year E-Commerce Development Plan，it proposes that Yiwu should make efforts in strengthening talent cultivation，broadening logistics channels，optimizing the main structure，improving the service system，supporting brand cultivation，and expanding import business，promote the high-quality development of Yiwu cross-border e-commerce.

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