跨境电商柔性化数字化供应链建设研究

Abstract:Behind the prosperity of cross-border e-commerce exports，supply chain has played a strong support in China. Especially in the background of the loss of the flow dividend of the global cross-border e-commerce market and the increasingly fierce market competition，cross-border e-commerce enterprises pay more attention to improving the digitization level of the supply chain，and building a flexible supply chain with rapid response，in order to improve the operational efficiency of the whole process of the supply chain. Based on the basic concepts of the supply chain，the flexible supply chain and the digitized management，the report tries to integrate the digitized management in the digital supply chain and the flexible supply chain. Through the cases of building flexible supply chain system by SHEIN and PatPat，and the promotion of digitized management capability by Huakai Yibai，SFC，the report comprehensively analyzes the application of flexible supply chain and digitized management in the field of cross-border e-commerce，and finally puts forward countermeasures and suggestions for cross-border e-commerce enterprises to build the flexible digital supply chain.

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