海南服务贸易发展的优势与挑战分析

Abstract:As the industry with the strongest economic contribution capacity in Hainan Province，service industry influences the economic trend of Hainan Province on the one hand，and promotes the construction of a new pattern of Hainan’s foreign trade on the other hand. This paper studies the advantages and challenges of service trade in Hainan to clarify the ideas for correctly guiding the development of service industry and service trade. By analyzing the existing data of Hainan，it summarizes the characteristics of the development of Hainan’s service trade，and points out that Hainan’s service trade has important domestic advantages and national advantages at the present stage，but at the same time，it faces risks such as unbalanced development and governance loopholes. On this basis，the paper puts forward some constructive suggestions to further promote the development of service trade in the future，such as clarifying the development direction，strengthening regional balance and coordinated development，and building its own brand.

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