北京文化旅游国际吸引力提升对策研究

Abstract:Enhancing the international attractiveness of Beijing’s cultural tourism is not only conducive to boosting the development of Beijing’s cultural tourism after the epidemic and promoting economic growth，but also conducive to displaying the charm of the national cultural center and enhancing international exchanges and cooperation. Compared with the typical tourism cities at home and abroad，Beijing lags far behind these cities in terms of the number of inbound tourists and tourism income. On the basis of summing up the development trend and experience of cultural tourism，it is found that there are gaps in the development of cultural tourism in Beijing in terms of resource development，core content，digital tourism services and external publicity and promotion. It is suggested that the in-depth development of cultural tourism resources，aiming the young tourists as the target of market development，innovating the international promotion means and developing digital cultural tourism and services should be performed to enhance the international attraction of Beijing’s cultural tourism.

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