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2021年北京跨境电商发展研究

作者:孙宛霖 贺佳 王分棉 出版日期:2022年12月 报告页数:19 页 报告大小: 报告字数:15853 字 所属丛书:企业海外发展蓝皮书 所属图书:中国企业海外发展报告(2022) 浏览人数: 下载人数:

文章摘要:2021年中国及北京跨境电商实现了持续快速发展,本报告在分析2021年中国及北京跨境电商的发展背景和外部环境的基础上,总结了北京跨境电商的发展规模及特点,其中北京市跨境电商企业中B2C企业占了八成以上,跨境电商贸易进口量远大于出口量。本报告进一步分析了北京跨境电商发展的驱动因素及面临的挑战,其中政策环境的大力支持、产业配套发展的支撑、消费升级的拉动、科技创新的驱动、新冠肺炎疫情的催化等是驱动北京跨境电商持续发展的重要因素;与此同时,北京跨境电商... 展开

文章摘要:2021年中国及北京跨境电商实现了持续快速发展,本报告在分析2021年中国及北京跨境电商的发展背景和外部环境的基础上,总结了北京跨境电商的发展规模及特点,其中北京市跨境电商企业中B2C企业占了八成以上,跨境电商贸易进口量远大于出口量。本报告进一步分析了北京跨境电商发展的驱动因素及面临的挑战,其中政策环境的大力支持、产业配套发展的支撑、消费升级的拉动、科技创新的驱动、新冠肺炎疫情的催化等是驱动北京跨境电商持续发展的重要因素;与此同时,北京跨境电商仍面临来自国际形势复杂、合法合规风险和专业人才缺乏等方面的挑战。结合典型企业案例分析,本报告认为,在当下新冠肺炎疫情防控常态化特殊时期,北京跨境电商需要构建产业生态,充分利用北京“四个中心”的资源禀赋,合作赋能建设全球物流网络、搭建人才梯队,推动北京进出口稳增长,促进重点企业跨境业务回流,从而实现高质量发展。

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Abstract:In 2021,cross-border e-commerce in China and Beijing has achieved continuous and rapid growth. This report first analyzes the development background and external environment of cross-border e-commerce in 2021 and summarizes the development status and characteristics of Beijing’s cross-border e-commerce. Specifically,B2C enterprises account for nearly 80% of cross-border e-commerce in Beijing,and the import volume of cross-border e... 展开

Abstract:In 2021,cross-border e-commerce in China and Beijing has achieved continuous and rapid growth. This report first analyzes the development background and external environment of cross-border e-commerce in 2021 and summarizes the development status and characteristics of Beijing’s cross-border e-commerce. Specifically,B2C enterprises account for nearly 80% of cross-border e-commerce in Beijing,and the import volume of cross-border e-commerce trade is far greater than the export volume. This report then further analyzes the drivers and challenges of developing Beijing’s cross-border e-commerce,among which policy support,industrial infrastructure,consumption upgrading,science and technology innovation,and the COVID-19 epidemic situation are some of the most important factors. Meanwhile,cross-border e-commerce in Beijing is still facing external challenges,including complex international situations,legal compliance risks,and a lack of professional talents. Based on several typical enterprise cases,this report proposes that during the COVID-19 epidemic,the future development of Beijing’s cross-border e-commerce should focus on building an industrial ecology. It should also fully utilize local resource endowment,cooperate to construct global logistics networks,and build proper talent echelons,thereby promoting the steady growth of Beijing’s imports and exports,and accelerating the return of key cross-border business.

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作者简介

孙宛霖:孙宛霖,对外经济贸易大学国际商学院硕士研究生,主要研究方向为国际企业管理。

贺佳:贺佳,对外经济贸易大学国际商学院博士研究生,主要研究方向为国际企业管理。

王分棉:王分棉,博士,教授,对外经济贸易大学北京企业国际化经营研究基地研究员,主要研究方向为战略管理、国际企业管理。