数字技术助力中医药服务贸易发展研究

Abstract:Traditional Chinese medicine industry is a unique industry in the field of service trade in China. Chinese Medicine Service Trade involves many fields such as medical treatment，education，scientific research，industry，etc. The global development of Chinese medicine service trade is conducive to the rapid improvement of Chinese medicine service capabilities and the international competitiveness of Chinese medicine service products. With the development of the Internet and digital technology in recent years，the modern service functions of traditional Chinese medicine have been stimulated，and they have gradually entered the world in depth and breadth. In order to effectively integrate digital technology and the development of Chinese medicine service trade and break through various barriers，aiming at the current status and problems of Chinese medicine cross-border supply，consumption abroad，commercial presence and movement of natural persons，this article analyzes the mechanism of using digital technology to help the development of Chinese medicine service trade，including its relationship with market competitiveness，health concepts，trade barriers and culture inheritance. This article also puts forward countermeasures and suggestions to innovative Chinese Medicine service models，play the role of Chinese Medicine O2O service trade，build an international service system of Chinese medicine and cultural exchanges between Chinese and Western medicine，and coordinate the formulation of international Chinese medicine standards and supervision rules.

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