常熟服装产业带:跨境电商促进服装产业集群数字化转型
文章摘要:常熟市服装产业历经30余年发展,在常熟及周边形成了交易规模超千亿元的产业集群,是华东地区产业链最完整、交易规模最大的纺织服装基地。苏州跨境电商综试区的获批,推动了常熟服装产业与跨境电商的融合发展,同时也加速显现出目前服装产业面向海外市场时营销、研发、生产制造等环节的短板。本文就跨境电商推动服装产业集群数字化转型,破解品牌建设、营销创新、柔性制造等问题进行研究分析,总结服装产业转型发展路径。
Abstract:The Changshu clothing industry has experienced for more than 30 years which has formed an industrial cluster with a transaction scale of more than one hundred billion in Suzhou. It is the textile and clothing base of the most complete industrial chain and the largest trading scale in eastern China. Suzhou cross-border e-commerce comprehensive test area has been approved. It has promoted the integrated development of Changshu clothing ... 展开