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常熟服装产业带:跨境电商促进服装产业集群数字化转型

作者:李慧龙 王姗 所属图书:中国跨境电商发展报告(2022) 图书作者:河南国际数字贸易研究院 全球(郑州)跨境电商研究院 张大卫 苗晋琦 喻新安 薛培军 王小艳 出版时间:2022年05月 所属丛书:
报告字数:9715字 报告页数:11页

文章摘要:常熟市服装产业历经30余年发展,在常熟及周边形成了交易规模超千亿元的产业集群,是华东地区产业链最完整、交易规模最大的纺织服装基地。苏州跨境电商综试区的获批,推动了常熟服装产业与跨境电商的融合发展,同时也加速显现出目前服装产业面向海外市场时营销、研发、生产制造等环节的短板。本文就跨境电商推动服装产业集群数字化转型,破解品牌建设、营销创新、柔性制造等问题进行研究分析,总结服装产业转型发展路径。

Abstract:The Changshu clothing industry has experienced for more than 30 years which has formed an industrial cluster with a transaction scale of more than one hundred billion in Suzhou. It is the textile and clothing base of the most complete industrial chain and the largest trading scale in eastern China. Suzhou cross-border e-commerce comprehensive test area has been approved. It has promoted the integrated development of Changshu clothing ... 展开

Abstract:The Changshu clothing industry has experienced for more than 30 years which has formed an industrial cluster with a transaction scale of more than one hundred billion in Suzhou. It is the textile and clothing base of the most complete industrial chain and the largest trading scale in eastern China. Suzhou cross-border e-commerce comprehensive test area has been approved. It has promoted the integrated development of Changshu clothing industry and cross-border e-commerce. Meanwhile,it also brings the weakness of marketing,R&D,and manufacturing process when the clothing industry go overseas. The report analyzes the digital transformation of the clothing industrial clusters,the construction of brand,the innovation of marketing and the flexible manufacturing by cross-border e-commerce,and summarizes the path of the transformation of the clothing industry.

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作者简介

李慧龙:李慧龙,亿邦动力常熟长三角产业数字化创新中心总经理,主要研究方向为跨境电商产业发展、电子商务数据。

王姗:王姗,亿邦智库执行院长,主要研究方向为跨境电商产业政策。

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