2020~2021年“心出发·游澳门”：本地旅游策略的实施、成效与展望

Abstract:In order to cope with the severe impacts imposed by COVID-19，the Macao Government Tourism Office （MGTO） launched a local tour project entitled “Macao Ready Go！Local Tours”. The project aimed to revive tourism activities in Macao gradually. While maintaining the livelihoods of the travel agencies，tour guides，tour bus drivers，and related tourism professionals，the project also sought to support small and medium-sized enterprises in traditional communities，thereby promoting the recovery of the entire Macao economy. Moreover，the local tour project attempted to provide residents with the opportunity to get to know their own communities better and to introduce new tourism products and itineraries that will contribute to the diversification of tourism development. It is found that the local tour project has received wide recognition within Macao society，and to some extent stimulated the recovery of Macao’s economy. On the other hand，a few weaknesses are identified：in the initial phase itinerary information was not much transparent and the quota of popular itineraries was limited；the actual experience with some itineraries failed to meet the expectation of participants due to lack of attractiveness and/or poor service of tour guides；a large proportion of small and medium-sized enterprises in traditional communities did not benefit from the project. Recommendations are provided for the optimization of the future local tour projects and better achievement of the desired goals.

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