2001~2021年提升北京文化服务贸易国际竞争优势的实施路径

Abstract:At present，the United States is the largest cultural services trade advanced country in the world and keeping the largest cultural services trade deficit with China. It has a great practical significance to research the approach of improving the cultural service trade competitive advantage of Beijing based on the impact factors of China-US cultural services trade deficit. The empirical analysis based on theory of national competitive advantage shows that the trade deficit of cultural services between China and USA is determined by the industrial competitiveness of the two countries and influenced by many factors. The factors of the strategy of cultural enterprises，the input of resource elements and the government’s trade policy play a critical role and guarantee for the development of cultural services industry of the United States，and the three factors are the key to promote the export of cultural services in the United States. Therefore，as the integrated national demonstrate zone for opening up the services sector，Beijing should establish a new model of cultural service trade development based on the principle of government guidance，market dominance，enterprises as the main participants，core elements input and intellectual property services export to improve the competitiveness of international cultural industry，and become the leading city for building a culturally advanced country.

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