非洲社交媒体发展现状、趋势及影响

Abstract:Driven by the cross generational development of mobile Internet and the popularity of smart phones in Africa, social media in Africa has entered the fast lane of development. Relying on the advantages of first mover, technology and capital, foreign social media gathers the vast majority of users of social media in Africa and occupies an absolute dominant position. But at the same time, local social media in Africa has begun to rise, and Africa is setting off a wave of social media development. In the future, with the further popularization of mobile Internet and smart phones, there is still huge incremental space for the development of social media in Africa. The overall development situation is characterized by curve catch-up and compensatory growth. The rapid development of social media also has a great impact on people's media contact and even lifestyle, and poses a challenge to social governance and public opinion guidance

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