基于中国内地大学生的电子竞技产业新业态分析

Abstract:e-sports industry has realized the innovation of the whole industrial chain ecosystem by means of "Internet plus" and the driving force of collaborative innovation, thus stimulating economic growth, especially driving the rapid development of related industries. This report focuses on the characteristics of e-sports industry chain: upstream hardware manufacturers and product developers, E-sports platforms and events organizations in the middle reaches, live broadcast and peripheral products in the lower reaches. As the main audience of e-sports, college students' computer use behavior, player behavior and consumption behavior; China's e-sports industry is developing a new business form of mobility, socialization and mainstreaming

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