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贴近海外受众需求,精准传播中华文化

作者:翟慧霞 崔潇 于运全 出版日期:2021年06月 报告页数:10 页 报告大小: 报告字数:8024 字 所属图书:中国国际传播发展研究 浏览人数: 下载人数:

文章摘要:中华文化博大精深、资源丰厚,不仅是国家形象塑造的重要载体,也是推进中华文明与世界其他文化交流发展的重要平台。近年来,中华文化的海外传播取得不少成绩,但与我们不断增强的经济、军事等硬实力相比,中华文化的国际影响力还有待进一步加强,中华文化海外传播在提质增效方面仍有较大空间。本文以近年来国内外实施的各类与中华文化有关的全球调查为分析基础,系统梳理分析海外民众对中华文化的认知现状与面临的挑战,并提出针对性的思考建议。

Abstract:Chinese culture is broad and profound and rich in resources. It is not only an important carrier for shaping the national image, but also an important platform for promoting the exchange and development of Chinese civilization and other cultures in the world. In recent years, the overseas dissemination of Chinese culture has made a lot of achievements, but compared with our increasing economic, military and other hard power, the international influence of Chinese culture needs to be further strengthened, and there is still much room for the overseas dissemination of Chinese culture to improve quality and efficiency. Based on various global surveys related to Chinese culture implemented at home and abroad in recent years, this paper systematically combs and analyzes the current situation and challenges of overseas people's cognition of Chinese culture, and puts forward targeted thinking and suggestions

作者简介

翟慧霞:翟慧霞,中国外文局对外传播研究中心副研究员。

崔潇:崔潇,中国外文局对外传播研究中心助理研究员。

于运全:于运全,中国外文局对外传播研究中心研究员。