2015年文化传媒业发展趋势与投资机会分析

Abstract:In 2014，China’s cultural media industry continued to show the differentiation trend in its steady development. The operating conditions of the traditional publishing industry that represented by newspaper and periodical kept declining，while the digital publishing，network literature，Internet advertising，search engine，and film and television industry have maintained a momentum of rapid growth. Against this backdrop，the country is vigorously promoting the integrative development of traditional media and emerging media，and a batch of media enterprises taking the lead in transformation have reaped harvest. In the future，the investment opportunities will sprout up in the field of digital publishing，film and television production，emerging pan media etc.，surrounding the theme of culture enterprises restructuring and transformation，innovation of content production mode，integrative development of Internet and media.

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