日本“银发产业”的商业模式研究——以养老住宅为例

Abstract:Japan is the first country in the world to enter into an aging society. With the increase of the elderly population，the market，which targets at the elderly，has continued to grow. More and more companies have entered in the nursing care products，targeting elderly，tourism industry，financial and insurance service，real estate industry with seniors as customer layer. The “silver industry” has gradually developed into a sunrise industry. In this article，we take the development of the pension real estate industry as an example，and analyze the characteristics of the Japanese pension real estate business model from three aspects：land acquisition，financing mode and business model. We hope this paper can provide reference for China，which has been an aging society.

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