2018年中国出版“走出去”研究报告

Abstract:This report analyzes the current situation of the international publishing industry in 2018，including the characteristics and main topics of China-related books published overseas and the achievements made by Chinese publishers while exploring international market. It particularly examines the opportunities and challenges facing Chinese publishers at international markets，and gives some insights into what Chinese publishers should do in the next when they “go global.” The authors argue that against the backdrop that the international publishing industry is undergoing the transformation and upgrading，overseas demand for China-related books is increasing，and the artificial intelligence and new media technologies are advancing rapidly，Chinese publishers should continuously optimize the topics they cover and improve contents，diversify forms of cooperative publishing，strengthen international distribution planning，and use new technologies to tell good stories of China’s developments.

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