全球传播时代的社交媒体新冲突

Abstract:U.S.-Russian relations were sharply strained in 2016 after the U.S. accused Russia of meddling in the election，including through social media，setting off a “new cold war” on media and cultural levels. Social media plays an important role in this war. The trend of influencing the public through “information war” to safeguard the interests of the government and combat foreign hostile forces emerges because of the profound impact of the development of social media on international politics and public diplomacy. With the operation of the Russian Internet Research Agency （IRA） in the U.S. and the incident where the U.S. used the Foreign Agents Registration Act（FARA） to counter Russia as an example，this paper analyzes the context of the conflicts on social media. Based on this，the paper elaborates on the new trends and characteristics of the media war and psychological war carried out on social platforms in the era of global communication，and proposes solutions and suggestions to tackle the new challenges faced by China’s international communication.

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