Abstract

Digital culture is the mainstream trend of contemporary cultural development，while promoting digital culture to the sea is an important part of building a strong socialist cultural country and promoting the great rejuvenation of the Chinese nation. This report combs and summarizes the development achievements，trend characteristics，problems and future path of China’s digital culture overseas communication since 2023 from the perspectives of online literature，games，audiovisual，platforms and technologies. The report suggests that，driven by the dual engine of policy support and industrial innovation，China’s digital culture overseas communication has witnessed vigorous development between 2023 and 2024. Among them，“Overseas Platforms” provide solid support for the global communication of digital cultural content；“Overseas Online Literature” has become a valuable source of China’s digital cultural IPs；“Overseas Games” have become the most important source of China’s digital cultural IPs with their highly interactive and innovative features. As a popular content，“Overseas Animation” has boosted the dissemination of China’s digital culture；“Overseas Film and Television” has continuously deepened the international audience’s understanding of Chinese culture with its wonderful plots，superb production and unique cultural charm. With wonderful plots，superb production and unique cultural charm，“film and television” continuously deepens the international audience’s understanding and knowledge of Chinese culture；“audiovisual” has become an important window for China’s digital cultural creativity by virtue of its innovative program mode and high-quality original content. In addition，the international dissemination of digital cultural heritage has also shown a booming trend.However，the development of China’s digital culture overseas communication is not all smooth，still facing the risk of uncertainty brought about by global geopolitics，the imperfection of international digital culture trade rules，the impact and subversion of the AIGC technology wave on the production process of digital cultural products，as well as China’s digital culture overseas enterprises international comprehensive competitiveness of relatively low and other practical problems. In the future，China needs to actively participate in the construction of a new international cultural trade order，build and improve the domestic digital culture foreign trade governance system，layout and build a closely coordinated digital culture overseas industry ecosystem，deepen the implementation of overseas localization strategy，reasonably utilize cutting-edge media technology to promote the prosperity of China’s modern and contemporary culture，and realize the creative transformation and innovative development of China’s outstanding traditional culture. ...[unfold]