Abstract

Enterprises of China are facing a complex international environment when they develop the oversea markets. On the one hand，due to the severe impact of COVID-19，the global economy has suffered a severe recession，and trade and investment have plummeted. In addition，trade protectionism in European and American countries has continued to rise and heat up，further exacerbating the risks of complexity and uncertainty in the global market. So all of these bring many new and thorny issues to the internationalization strategy of Enterprises of China. On the other hand，with the rise of a new round of technology and industrial revolution，the international division of labor system has accelerated and the global value chain has been deeply reshaped，giving new meaning to economic globalization. These have given Chinese enterprises the resources and promotion on a global scale，and provide a rare strategic opportunity to China’s enterprises “going out” strategy and promoting international regional economic cooperation. Under the new international situation，in order to accelerate the national economic restructuring and transformation and upgrading strategies，it is more important to seize opportunities，seek advantages and avoid disadvantages，occupy new foreign markets and new resources，and implement the effective overseas strategy of Chinese enterprises.Firstly，the report analyzes Chinese listed enterprises in the 2020 Fortune Global 500，Chinese enterprises in the Top 100 Most Valuable Global Brands in 2020 and overseas investment of Chinese listed companies in 2020. Secondly，it studies the impact of the impact of the construction of Beijing Free Trade Zone. Thirdly，it analyzes the internationalization of Beijing enterprises in 2020. Finally，it focuses on case study，that is on five typical Beijing enterprises’internationalization in 2020. In general，this report has carried out a comparative systematic analysis and evaluation of the status quo，trends，and policy orientations of Chinese enterprises’internationalization.According to the report，China’s foreign trade grew against the trend in 2020 and the quality of trade reached a new level. Trade in services has declined，but the structure of trade in services has been further improved. Foreign direct investment grew steadily，and the investment structure continued to improve. The amount of transnational merger and acquisition and foreign contracting projects showed a downward trend.In 2020，both the number of Chinese enterprises listed in the “Fortune 500” and the operating income have shown a slight increase. The number of companies listed in the Top 100 Most Valuable Global Brandsin 2020 and their brand value are also rising steadily. From the perspective of overseas investment of Chinese listed companies，the total amount of overseas investment continues to shrink in 2020. The investment areas are mainly developed countries. The main investment modes are independent investment，capital increase and M&A. The investment fields tend to be diversified.The construction of the Beijing Free Trade Zone and the Belt and Road Initiativeare both major new measures to deepen reform and expand opening-up in China. Among them，the establishment of Beijing Free Trade Zone is one of the important strategic measures for enterprises to “go global” in the new era，which has an important impact on Chinese enterprises’foreign trade and is conducive to promoting the development of enterprise trade and improving the quality of trade. In addition，the establishment of the Beijing Free Trade Zone is also an important strategic measure for Beijing in creating a new situation of opening up to the outside world，promoting the development of enterprise investment and improving the quality of investment.In 2020，the total amount of overseas investment of Beijing enterprises declined sharply，and the distribution of investment countries was relatively balanced，mainly concentrated in developed regions and countries along the Belt and Road. The investment fields were diversified，but the investment intensity was relatively concentrated. In the context of the COVID-19 pandemic，Beijing enterprises are facing new challenges and opportunities as the main investors of the “Belt and Road” countries.Finally，the report systematically analyzes the internationalization development and key influencing factors of typical Beijing enterprises such as CNPC，BOE，Tongrentang，BAIC Group and Quanjude，which has important guiding value for Chinese enterprises to explore overseas markets.The report recommends that China needs to accelerate the formation of a new pattern of domestic and international dual-cycle development，actively promote multilateral cooperation to build a stable foreign trade environment，innovate foreign investment methods to prevent and control overseas business risks，and further optimize the business environment. It needs to promote the implementation of globalization strategies through multinational companies，improve bilateral and multilateral cooperation mechanisms to promote the formation of a diversified pattern of overseas investment，and strengthen the guidance of foreign investment policies. In order to improve the investment service system，it needs to enhance the awareness of overseas investment risk prevention and control，and enhance the competitiveness of enterprises in overseas investment.The government should speed up the construction of the Beijing Free Trade Zone by advancing infrastructure construction in the free trade zone，accelerating the innovation and replication of the free trade zone system，and establishing a unified coordination and docking mechanism to speed up the construction of the Beijing Free Trade Zone to connect and build the “Belt and Road”. The government also need to improve the multilateral cooperation mechanism to promote the formation of a new pattern of comprehensive opening up，strengthen government policy guidance to promote the liberalization and facilitation of foreign investment，innovate foreign investment models to enhance the flexibility and adaptability of overseas investment，and cultivate the core competitiveness of enterprises and improve the quality of international circulation and level. Beijing enterprises need to continue to strengthen investment cooperation in existing areas along the “Belt and Road”，promote economic recovery in various countries through investment，promote the process of regional economic integration，promote investment cooperation in the field of e-commerce，and expand the investment and cooperation in new areas such as scientific research，service industry，and digital economy，and maintain the stability of the global supply chain. ...[unfold]