{"root":[{"id":11973450,"innercode":"752174000003000000","name":"一 跨境电商出海历程及时代特征","children":[{"id":11973935,"innercode":"752174000003000000000000","name":"（一）跨境电商出海1.0时代：产品出海"},{"id":11973937,"innercode":"752174000003000000000001","name":"（二）跨境电商出海2.0时代：精品出海"},{"id":11973939,"innercode":"752174000003000000000002","name":"（三）跨境电商出海3.0时代：品牌出海"}]},{"id":11973452,"innercode":"752174000003000001","name":"二 跨境电商产品出海的策略与路径","children":[{"id":11973941,"innercode":"752174000003000001000000","name":"（一）跨境电商企业定位"},{"id":11973943,"innercode":"752174000003000001000001","name":"（二）跨境电商产品策略"},{"id":11973945,"innercode":"752174000003000001000002","name":"（三）跨境电商供应链管理"},{"id":11973947,"innercode":"752174000003000001000003","name":"（四）海外营销推广策略"},{"id":11973949,"innercode":"752174000003000001000004","name":"（五）售后服务体系建设"}]},{"id":11973454,"innercode":"752174000003000002","name":"三 跨境电商品牌出海的策略选择","children":[{"id":11973951,"innercode":"752174000003000002000000","name":"（一）企业目标定位"},{"id":11973953,"innercode":"752174000003000002000001","name":"（二）产品策略"},{"id":11973955,"innercode":"752174000003000002000002","name":"（三）供应链管理"},{"id":11973957,"innercode":"752174000003000002000003","name":"（四）营销方式"},{"id":11973959,"innercode":"752174000003000002000004","name":"（五）客户服务"}]}]}