{"root":[{"id":11224282,"innercode":"664433000001000000","name":"一 研究背景及研究方法","children":[{"id":11224597,"innercode":"664433000001000000000000","name":"(一)选题背景及意义"},{"id":11224601,"innercode":"664433000001000000000001","name":"(二)研究数据及研究方法"}]},{"id":11224284,"innercode":"664433000001000001","name":"二 新零售的内涵特征、动因及案例分析","children":[{"id":11224605,"innercode":"664433000001000001000000","name":"(一)新零售的内涵特征"},{"id":11224609,"innercode":"664433000001000001000001","name":"(二)新零售产生的动因"},{"id":11224613,"innercode":"664433000001000001000002","name":"(三)新零售的典型案例"}]},{"id":11224288,"innercode":"664433000001000002","name":"三 基于新\u201C零售之轮\u201D理论的分析框架","children":[{"id":11224617,"innercode":"664433000001000002000000","name":"(一)新\u201C零售之轮\u201D理论"},{"id":11224622,"innercode":"664433000001000002000001","name":"(二)新\u201C零售之轮\u201D理论对新零售的阐释"}]},{"id":11224290,"innercode":"664433000001000003","name":"四 新零售发展的趋势判断与路径选择","children":[{"id":11224629,"innercode":"664433000001000003000000","name":"(一)新零售优胜劣汰,市场竞争格局不断调整"},{"id":11224633,"innercode":"664433000001000003000001","name":"(二)新零售示范引领,促进传统零售转型升级"},{"id":11224637,"innercode":"664433000001000003000002","name":"(三)新技术广泛应用日益成熟,加速推动零售创新发展"},{"id":11224641,"innercode":"664433000001000003000003","name":"(四)零售竞争格局变化,城市商业空间格局调整"}]},{"id":11224292,"innercode":"664433000001000004","name":"五 广州新零售发展的对策建议","children":[{"id":11224645,"innercode":"664433000001000004000000","name":"(一)加大政策扶持力度,大力引进和培育新零售项目"},{"id":11224649,"innercode":"664433000001000004000001","name":"(二)推动传统零售转型升级,形成新零售与传统零售互促发展格局"},{"id":11224653,"innercode":"664433000001000004000002","name":"(三)发展壮大数字经济,以新技术赋能新零售发展"},{"id":11224657,"innercode":"664433000001000004000003","name":"(四)创新市场监管模式,打造鼓励新零售发展的营商环境"},{"id":11224661,"innercode":"664433000001000004000004","name":"(五)鼓励跨界交流合作,营造新零售发展的良好氛围"},{"id":11224665,"innercode":"664433000001000004000005","name":"(六)打造新零售创新应用之城,引领带动粤港澳大湾区商业一体化发展"}]}]}